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COMAD
2009
13 years 8 months ago
CRM Analytics Framework
Implementing a CRM Analytics solution for a business involves many steps including data extraction, populating the extracted data into a warehouse, and running an appropriate mini...
Joseph P. Bigus, Upendra Chitnis, Prasad M. Deshpa...
WSCG
2004
170views more  WSCG 2004»
13 years 9 months ago
Geo-Spatial Data Viewer: From Familiar Land-covering to Arbitrary Distorted Geo-Spatial Quadtree Maps
In many application domains, data is collected and referenced by its geo-spatial location. Spatial data mining, or the discovery of interesting patterns in such databases, is an i...
Daniel A. Keim, Christian Panse, Jörn Schneid...
WWW
2008
ACM
13 years 7 months ago
Discovering geographical-specific interests from web click data
As the Internet continues to play an important role in many business applications, it becomes vital to increase the competitive edge by offering geographically tailored contents t...
Chang Sheng, Wynne Hsu, Mong-Li Lee
AUSDM
2007
Springer
93views Data Mining» more  AUSDM 2007»
14 years 1 months ago
Customer Analytics Projects: Addressing Existing Problems with a Process that Leads to Success
This article explicitly outlines an approach designed to allow optimal utilisation of Analytics in the industry setting. The paper focuses on the key stages of the Analytics proce...
Inna Kolyshkina, Simeon J. Simoff
ICDM
2006
IEEE
119views Data Mining» more  ICDM 2006»
14 years 1 months ago
Direct Marketing When There Are Voluntary Buyers
1 In traditional direct marketing, the implicit assumption is that customers will only purchase the product if they are contacted. In real business environments, however, there ar...
Yi-Ting Lai, Ke Wang, Daymond Ling, Hua Shi, Jason...