Implementing a CRM Analytics solution for a business involves many steps including data extraction, populating the extracted data into a warehouse, and running an appropriate mini...
Joseph P. Bigus, Upendra Chitnis, Prasad M. Deshpa...
In many application domains, data is collected and referenced by its geo-spatial location. Spatial data mining, or the discovery of interesting patterns in such databases, is an i...
As the Internet continues to play an important role in many business applications, it becomes vital to increase the competitive edge by offering geographically tailored contents t...
This article explicitly outlines an approach designed to allow optimal utilisation of Analytics in the industry setting. The paper focuses on the key stages of the Analytics proce...
1 In traditional direct marketing, the implicit assumption is that customers will only purchase the product if they are contacted. In real business environments, however, there ar...
Yi-Ting Lai, Ke Wang, Daymond Ling, Hua Shi, Jason...