Abstract. Customer retention is an increasingly pressing issue in today's competitive environment. This paper proposes a personalized defection detection and prevention proced...
Hee Seok Song, Jae Kyeong Kim, Yeong Bin Cho, Soun...
This paper explores refinements to methods used in a procedure being developed by the authors to personalize user interfaces for online shopping support tools. In the authors’ ...
Timothy Maciag, Daryl H. Hepting, Robert J. Hilder...
Demographic information plays an important role in gaining valuable insights about a web-site's user-base and is used extensively to target online advertisements and promotion...