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WWW
2010
ACM
13 years 7 months ago
Mining advertiser-specific user behavior using adfactors
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
Nikolay Archak, Vahab S. Mirrokni, S. Muthukrishna...
KDD
2006
ACM
167views Data Mining» more  KDD 2006»
14 years 7 months ago
Identifying "best bet" web search results by mining past user behavior
The top web search result is crucial for user satisfaction with the web search experience. We argue that the importance of the relevance at the top position necessitates special h...
Eugene Agichtein, Zijian Zheng
DAWAK
2000
Springer
13 years 11 months ago
Enhancing Preprocessing in Data-Intensive Domains using Online-Analytical Processing
Abstract The application of data mining algorithms needs a goal-oriented preprocessing of the data. In practical applications the preprocessing task is very time consuming and has ...
Alexander Maedche, Andreas Hotho, Markus Wiese
SIGECOM
2008
ACM
188views ECommerce» more  SIGECOM 2008»
13 years 7 months ago
Predicting trusts among users of online communities: an epinions case study
Trust between a pair of users is an important piece of information for users in an online community (such as electronic commerce websites and product review websites) where users ...
Haifeng Liu, Ee-Peng Lim, Hady Wirawan Lauw, Minh-...
PSD
2004
Springer
186views Database» more  PSD 2004»
14 years 22 days ago
Privacy Preserving and Data Mining in an On-Line Statistical Database of Additive Type
In an on-line statistical database, the query-answering system should prevent answers to statistical queries from leading to disclosure of confidential data. On the other hand, a s...
Francesco M. Malvestuto, Mauro Mezzini