Dimension attributes in data warehouses are typically hierarchical (e.g., geographic locations in sales data, URLs in Web traffic logs). OLAP tools are used to summarize the measu...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
This paper focuses on ‘user browsing graph’ which is constructed with users’ click-through behavior modeled with Web access logs. User browsing graph has recently been adopt...
A considerable effort has been recently devoted to the development of Database Management Systems (DBMS) which guarantee high assurance security and privacy. An important componen...
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...