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SDM
2004
SIAM
165views Data Mining» more  SDM 2004»
13 years 10 months ago
Visualizing RFM Segmentation
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
Ron Kohavi, Rajesh Parekh
ICDE
2001
IEEE
121views Database» more  ICDE 2001»
14 years 10 months ago
Model-Based Mediation with Domain Maps
We propose an extension to current view-based mediator systems called model-based mediation, in which views are defined and executed at the level of conceptual models (CMs) rather...
Amarnath Gupta, Bertram Ludäscher, Maryann E....
ICDE
2006
IEEE
201views Database» more  ICDE 2006»
14 years 2 months ago
Content and Context Aware Networking Using Semantic Tagging
Today’s model of networking primarily concentrates intelligence at the end hosts with the network itself offering a simple“best-effort”,“data agnostic” communication med...
Sethuram Balaji Kodeswaran, Anupam Joshi
ICDE
2005
IEEE
63views Database» more  ICDE 2005»
14 years 2 months ago
Privacy Contracts as an Extension of Privacy Policies
Individuals are becoming increasingly concerned regarding the protection of their personal information. In an attempt to ease the privacy concerns of individuals, organisations pu...
Hendrik J. G. Oberholzer, Martin S. Olivier
ER
1994
Springer
128views Database» more  ER 1994»
14 years 1 months ago
A Normal Form Object-Oriented Entity Relationship Diagram
A normal form object-oriented entity relationship (OOER) diagram is presented to address a set of 00 data modelling issues, viz. the inability to judge the quality of an 00 schema,...
Tok Wang Ling, Pit Koon Teo