164 search results - page 6 / 33 » Mining advertiser-specific user behavior using adfactors |
KDD
2002
ACM
14 years 7 months ago
2002
ACM
The rapid growth of the world wide web had made the problem of topic speci c resource discovery an important one in recent years. In this problem, it is desired to nd web pages wh...
KDD
2002
ACM
14 years 7 months ago
2002
ACM
A key challenge facing IT organizations today is their evolution towards adopting e-business practices that gives rise to the need for reengineering their underlying software syst...
CIKM
2010
Springer
13 years 6 months ago
2010
Springer
This paper aims to detect users generating spam reviews or review spammers. We identify several characteristic behaviors of review spammers and model these behaviors so as to dete...
WINE
2005
Springer
14 years 29 days ago
2005
Springer
In this paper, we propose a simple framework to characterize the switching behavior between search engines based on click streams. We segment users into a number of categories bas...
ICDM
2002
IEEE
14 years 13 days ago
2002
IEEE
This paper discusses about how business intelligence on a website could be obtained from users’ access records instead of web logs of “hits”. Users’ access records are cap...