164 search results - page 8 / 33 » Mining advertiser-specific user behavior using adfactors |
PAAPP
2007
13 years 7 months ago
2007
In this paper, we present a study on video viewing behavior. Based on a well-suited Markovian model, we have developed a clustering algorithm called K-Models and inspired by the K...
GECCO
2007
Springer
14 years 1 months ago
2007
Springer
Web mining - data mining for web data - is a key factor of web technologies. Especially, web behavior mining has attracted a great deal of attention recently. Behavior mining invo...
KDD
2003
ACM
14 years 8 months ago
2003
ACM
Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of...
KDD
2010
ACM
13 years 5 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
KDD
2009
ACM
14 years 8 months ago
2009
ACM
Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...