Data mining has been recognised as an essential element of decision support, which has increasingly become a focus of the database industry. Like all computationally expensive data...
Traditional association rules mining cannot meet the demands arising from some real applications. By considering the different values of individual items as utilities, utility mini...
Data mining includes four steps: data preparation, pattern mining, and pattern analysis and pattern application. But in web environment, the user activities become much more comple...
The field of market basket analysis, the search for meaningful associations in customer purchase data, is one of the oldest areas of data mining. The typical solution involves th...
Many techniques for association rule mining and feature selection require a suitable metric to capture the dependencies among variables in a data set. For example, metrics such as...