This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Efficient training of direct multi-class formulations of linear Support Vector Machines is very useful in applications such as text classification with a huge number examples as w...
S. Sathiya Keerthi, S. Sundararajan, Kai-Wei Chang...
We describe an algorithm for converting linear support vector machines and any other arbitrary hyperplane-based linear classifiers into a set of non-overlapping rules that, unlike...
Automated detection of the first document reporting each new event in temporally-sequenced streams of documents is an open challenge. In this paper we propose a new approach which...
Yiming Yang, Jian Zhang, Jaime G. Carbonell, Chun ...
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
Dustin Hillard, Stefan Schroedl, Eren Manavoglu, H...