A number of real-world domains such as social networks and e-commerce involve heterogeneous data that describes relations between multiple classes of entities. Understanding the n...
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
Multiple data sources containing different types of features may be available for a given task. For instance, users’ profiles can be used to build recommendation systems. In a...
Users of social networking services can connect with each other by forming communities for online interaction. Yet as the number of communities hosted by such websites grows over ...