In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...
Abstract—Extensive work has been devoted to private information retrieval and privacy preserving data mining. To protect user privacy from search engines, however, most current a...
Shaozhi Ye, Shyhtsun Felix Wu, Raju Pandey, Hao Ch...
Query logs record the queries and the actions of the users of search engines, and as such they contain valuable information about the interests, the preferences, and the behavior ...
Paolo Boldi, Francesco Bonchi, Carlos Castillo, De...
In this paper, we study a new problem of mining causal relation of queries in search engine query logs. Causal relation between two queries means event on one query is the causati...
Yizhou Sun, Kunqing Xie, Ning Liu, Shuicheng Yan, ...