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CHI
2010
ACM
14 years 2 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon
CIKM
2007
Springer
14 years 1 months ago
Predictive user click models based on click-through history
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...
Benjamin Piwowarski, Hugo Zaragoza
CSE
2009
IEEE
14 years 2 months ago
Noise Injection for Search Privacy Protection
Abstract—Extensive work has been devoted to private information retrieval and privacy preserving data mining. To protect user privacy from search engines, however, most current a...
Shaozhi Ye, Shyhtsun Felix Wu, Raju Pandey, Hao Ch...
CIKM
2008
Springer
13 years 9 months ago
The query-flow graph: model and applications
Query logs record the queries and the actions of the users of search engines, and as such they contain valuable information about the interests, the preferences, and the behavior ...
Paolo Boldi, Francesco Bonchi, Carlos Castillo, De...
WWW
2007
ACM
14 years 8 months ago
Causal relation of queries from temporal logs
In this paper, we study a new problem of mining causal relation of queries in search engine query logs. Causal relation between two queries means event on one query is the causati...
Yizhou Sun, Kunqing Xie, Ning Liu, Shuicheng Yan, ...