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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
14 years 4 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
CIKM
2009
Springer
14 years 2 months ago
Applying differential privacy to search queries in a policy based interactive framework
Web search logs are of growing importance to researchers as they help understanding search behavior and search engine performance. However, search logs typically contain sensitive...
Palanivel Balaji Kodeswaran, Evelyne Viegas
KDD
2007
ACM
192views Data Mining» more  KDD 2007»
14 years 7 months ago
Active exploration for learning rankings from clickthrough data
We address the task of learning rankings of documents from search engine logs of user behavior. Previous work on this problem has relied on passively collected clickthrough data. ...
Filip Radlinski, Thorsten Joachims
WSDM
2009
ACM
114views Data Mining» more  WSDM 2009»
14 years 2 months ago
Wikipedia pages as entry points for book search
A lot of the world’s knowledge is stored in books, which, as a result of recent mass-digitisation efforts, are increasingly available online. Search engines, such as Google Book...
Marijn Koolen, Gabriella Kazai, Nick Craswell
SIGIR
2010
ACM
13 years 11 months ago
Capturing page freshness for web search
Freshness has been increasingly realized by commercial search engines as an important criteria for measuring the quality of search results. However, most information retrieval met...
Na Dai, Brian D. Davison