Unexpected rules are interesting because they are either previously unknown or deviate from what prior user knowledge would suggest. In this paper, we study three important issues...
: Web usage mining has been much concentrated on the discovery of relevant user behaviours from Web access record data. In this paper, we present WebUser, an approach to discover u...
One of the important problems in data mining is the evaluation of subjective interestingness of the discovered rules. Past research has found that in many real-life applications i...
Given a donor database by a charitable organization in Hong Kong, we propose to use a new data mining technique to discover fuzzy rules for direct marketing. The discovered fuzzy ...
Opinion mining received well attention in finding personal opinions from user generated content. These opinions contain valuable information for improving and/or comparing the prod...
Dong (Haoyuan) Li, Anne Laurent, Mathieu Roche, Pa...