For many years mobile visitor information systems for museums or exhibitions are a topic of research. Research prototypes aim to provide the user with powerful means for organizin...
The profit of a retail product not only comes from its own sales, but also comes from its influence on the sales of other products. How to promote the right products to the righ...
It is a common practice that merchants selling products on the Web ask their customers to review the products and associated services. As e-commerce is becoming more and more popu...
The key to mobile payment acceptance is in the hands of customers. In this paper we use the results of the mobile payment survey MP1 in order to identify and roughly weigh the mos...
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
Giovanni Camponovo, Yves Pigneur, Andrea Rangone, ...