Accurate prediction of customer preferences on products is the key to any recommender systems to realize its promised strategic values such as improved customer satisfaction and t...
Abstract. There are insufficient examples available of how customization is realized in multi-tenant web applications, whereas developers are looking for examples and patterns as ...
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
Until now, the evaluation of product packaging has been performed subjectively since no other way existed. Previous research has also shown that people tend to prefer images with h...
Nowadays interactive electronics products offer a huge functionality to prospective customers, but often it is too huge and complex to be grasped and used successfully. In this ca...