Abstract. Understanding a large schema without the assistance of persons already familiar with it (and its associated applications), is a hard and very time consuming task that occ...
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
Most work on intelligent information agents has thus far focused on systems that are accessible through the World Wide Web. As demanding schedules prohibit people from continuous ...
This paper continues the movement from technology centered to human centered approaches in the study of tasks that involve finding, understanding, and using information, and tools...