438 search results - page 12 / 88 » Modeling and predicting user behavior in sponsored search |
UM
2009
Springer
14 years 2 months ago
2009
Springer
Abstract. User behaviors on a system vary not only among individuals but also within the same user when he/she gains experience on the system. We empirically investigated how indiv...
ICDM
2003
IEEE
14 years 1 months ago
2003
IEEE
We present a mixture model based approach for learning individualized behavior models for the Web users. We investigate the use of maximum entropy and Markov mixture models for ge...
SIGIR
2011
ACM
2011
ACM
Find it if you can: a game for modeling different types of web search success using interaction data
12 years 10 months ago
A better understanding of strategies and behavior of successful searchers is crucial for improving the experience of all searchers. However, research of search behavior has been s...
IUI
2010
ACM
14 years 4 months ago
2010
ACM
Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help user...
UM
2009
Springer
14 years 2 months ago
2009
Springer
Abstract. Recent sensor technologies have enabled the capture of users’ behavior data. Given the large amount of data currently available from sensor-equipped environments, it is...