438 search results - page 16 / 88 » Modeling and predicting user behavior in sponsored search |
WSDM
2012
ACM
12 years 3 months ago
2012
ACM
Today’s Web browsers allow users to open links in new windows or tabs. This action, which we call ‘branching’, is sometimes performed on search results when the user plans t...
MIS
1999
Springer
13 years 12 months ago
1999
Springer
Interactive multimedia sessions have uncertain, varying consumption rates due to users' interactive behavior. In this paper, we propose two approaches for prediction of consu...
CHI
2006
ACM
14 years 8 months ago
2006
ACM
It has been well established in Cognitive Psychology that humans are able to strategically adapt performance, even highly skilled performance, to meet explicit task goals such as ...
NIPS
2007
13 years 9 months ago
2007
We propose a model that leverages the millions of clicks received by web search engines to predict document relevance. This allows the comparison of ranking functions when clicks ...
MOBIHOC
2010
ACM
13 years 5 months ago
2010
ACM
Recent popularization of personal hand-held mobile devices makes it important to characterize the mobility pattern of mobile device users, so as to accurately predict user mobilit...