438 search results - page 23 / 88 » Modeling and predicting user behavior in sponsored search |
AMR
2008
Springer
13 years 9 months ago
2008
Springer
This paper presents Prospector, an adaptive meta-search layer, which performs personalized re-ordering of search results. Prospector combines elements from two approaches to adapti...
SIGIR
2008
ACM
13 years 7 months ago
2008
ACM
Several recent studies have found only a weak relationship between the performance of a retrieval system and the "success" achievable by human searchers. We hypothesize ...
IMC
2006
ACM
14 years 1 months ago
2006
ACM
Search engines are a vital part of the Web and thus the Internet infrastructure. Therefore understanding the behavior of users searching the Web gives insights into trends, and en...
CIKM
2009
Springer
14 years 2 months ago
2009
Springer
Eye tracking experiments have shown that titles of Web search results play a crucial role in guiding a user’s search process. We present a machine-learned algorithm that trains ...
CHI
2004
ACM
14 years 8 months ago
2004
ACM
Although engineering models of user behavior have enjoyed a rich history in HCI, they have yet to have a widespread impact due to the complexities of the modeling process. In this...