438 search results - page 33 / 88 » Modeling and predicting user behavior in sponsored search |
AAAI
2007
13 years 10 months ago
2007
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
PKDD
2009
Springer
14 years 2 months ago
2009
Springer
Web searches tend to be short and ambiguous. It is therefore not surprising that Web query disambiguation is an actively researched topic. To provide a personalized experience for ...
CP
2007
Springer
14 years 1 months ago
2007
Springer
Visualization is often invaluable to understand the behavior of optimization algorithms, identify their bottlenecks or pathological behaviors, and suggest remedial techniques. Yet ...
CIKM
2008
Springer
13 years 9 months ago
2008
Springer
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
SIGIR
2009
ACM
14 years 2 months ago
2009
ACM
It is now widely recognized that user interactions with search results can provide substantial relevance information on the documents displayed in the search results. In this pape...