438 search results - page 40 / 88 » Modeling and predicting user behavior in sponsored search |
NIPS
2007
13 years 9 months ago
2007
Current computational models of bottom-up and top-down components of attention are predictive of eye movements across a range of stimuli and of simple, fixed visual tasks (such a...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
SIGMOD
2009
ACM
14 years 7 months ago
2009
ACM
Keyword search is recognized as an important technique to unlocking the information found in both structured and semistructured information. With XML as the data model and XQuery ...
ATAL
2009
Springer
14 years 2 months ago
2009
Springer
We introduce a study of position auctions, with an explicit modeling of user navigation through ads. We refer to our model as the PPA model, since it is most applicable in the con...
SIGIR
2010
ACM
13 years 11 months ago
2010
ACM
Several studies have found that the Cranfield approach to evaluation can report significant performance differences between retrieval systems for which little to no performance...