438 search results - page 4 / 88 » Modeling and predicting user behavior in sponsored search |
WWW
2006
ACM
14 years 8 months ago
2006
ACM
Search engine results are usually presented in some form of text summary (e.g., document title, some snippets of the page's content, a URL, etc). Based on the information con...
CIKM
2009
Springer
14 years 2 months ago
2009
Springer
Search engine switching describes the voluntarily transition from one Web search engine to another. In this paper we present a study of search engine switching behavior that combi...
SIGIR
2006
ACM
14 years 1 months ago
2006
ACM
We present a novel language modeling approach to capturing the query reformulation behavior of Web search users. Based on a framework that categorizes eight different types of “...
CHI
2010
ACM
14 years 2 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Web search engines are traditionally evaluated in terms of the relevance of web pages to individual queries. However, relevance of web pages does not tell the complete picture, si...