438 search results - page 57 / 88 » Modeling and predicting user behavior in sponsored search |
CHI
2003
ACM
14 years 8 months ago
2003
ACM
Cognitive modeling has evolved into a powerful tool for understanding and predicting user behavior. Higher-level modeling frameworks such as GOMS and its variants facilitate fast ...
ECIR
2009
Springer
14 years 4 months ago
2009
Springer
Understanding the intent underlying user queries may help personalize search results and improve user satisfaction. In this paper, we develop a methodology for using ad clickthroug...
DEBU
2006
13 years 7 months ago
2006
Automated reasoning about human behavior is a central goal of artificial intelligence. In order to engage and intervene in a meaningful way, an intelligent system must be able to ...
ITCC
2005
IEEE
14 years 1 months ago
2005
IEEE
It is important to predict and analyze user acceptance of information technology in order to address success and failures of technological products. The Theory of Reasoned Action ...
IUI
2009
ACM
14 years 4 months ago
2009
ACM
Sensemaking tasks require users to perform complex research behaviors to gather and comprehend information from many sources. Such tasks are common and include, for example, resea...