438 search results - page 5 / 88 » Modeling and predicting user behavior in sponsored search |
AIRWEB
2006
Springer
14 years 10 days ago
2006
Springer
Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have sear...
SIGIR
2008
ACM
13 years 8 months ago
2008
ACM
Search engine click logs provide an invaluable source of relevance information but this information is biased because we ignore which documents from the result list the users have...
CORR
2010
Springer
13 years 8 months ago
2010
Springer
Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [3] and [4]. However, most of the exist...
WWW
2010
ACM
13 years 8 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
ACMICEC
2007
ACM
14 years 18 days ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...