438 search results - page 6 / 88 » Modeling and predicting user behavior in sponsored search |
SIGIR
2012
ACM
11 years 10 months ago
2012
ACM
Modeling user browsing behavior is an active research area with tangible real-world applications, e.g., organizations can adapt their online presence to their visitors browsing be...
SIGIR
2009
ACM
14 years 2 months ago
2009
ACM
Search and recommendation systems must include contextual information to effectively model users’ interests. In this paper, we present a systematic study of the effectiveness of...
WINE
2007
Springer
14 years 1 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
UM
2010
Springer
14 years 23 days ago
2010
Springer
Search engines are key components in the online world and the choice of search engine is an important determinant of the user experience. In this work we seek to model user behavio...
WINE
2009
Springer
14 years 2 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...