438 search results - page 7 / 88 » Modeling and predicting user behavior in sponsored search |
WINE
2010
Springer
13 years 5 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
ATAL
2008
Springer
13 years 9 months ago
2008
Springer
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
CHI
2006
ACM
14 years 8 months ago
2006
ACM
Predicting visual search behavior in human-computer interaction is a challenging problem. It is important for predictive modeling of human-computer interaction to integrate the vi...
SIGIR
2010
ACM
13 years 11 months ago
2010
ACM
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...