438 search results - page 8 / 88 » Modeling and predicting user behavior in sponsored search |
WWW
2011
ACM
13 years 2 months ago
2011
ACM
In social bookmarking systems, existing methods in tag prediction have shown that the performance of prediction can be significantly improved by modeling users’ preferences. Ho...
SIGECOM
2010
ACM
14 years 16 days ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
CHI
2005
ACM
14 years 8 months ago
2005
ACM
A predictive tool to simulate human visual search behavior would help interface designers inform and validate their design. Such a tool would benefit from a semantic component tha...
WEBI
2009
Springer
14 years 2 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...