22 search results - page 1 / 5 » Models of malicious behavior in sponsored search |
SPRINGSIM
2007
14 years 14 hour ago
2007
KDD
2009
ACM
14 years 5 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
WINE
2007
Springer
14 years 5 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
WSDM
2010
ACM
14 years 8 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
ACMICEC
2007
ACM
14 years 2 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...