22 search results - page 3 / 5 » Models of malicious behavior in sponsored search |
WWW
2010
ACM
13 years 11 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
CORR
2006
Springer
13 years 11 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
AAMAS
2008
Springer
13 years 11 months ago
2008
Springer
As the scale and scope of distributed and multi-agent systems grow, it becomes increasingly important to design and manage the participants' interactions. The potential for b...
KDD
2010
ACM
14 years 2 months ago
2010
ACM
There has been considerable work on user browsing models for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the prob...
ASUNAM
2009
IEEE
14 years 4 months ago
2009
IEEE
—Spam in social tagging systems introduced by some malicious participants has become a serious problem for its global popularizing. Some studies which can be deduced to static us...