Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
Graph grammars combine the relational aspect of graphs with the iterative and recursive aspects of string grammars, and thus represent an important next step in our ability to dis...
Jacek P. Kukluk, Lawrence B. Holder, Diane J. Cook
In this work two distinct metrics are proposed, which aim to quantify the importance of a web page based on the visits it receives by the users and its location within the website...
Eleni Christopoulou, John D. Garofalakis, Christos...
End-user interactive machine learning is a promising tool for enhancing human productivity and capabilities with large unstructured data sets. Recent work has shown that we can cr...
Saleema Amershi, James Fogarty, Ashish Kapoor, Des...