Social networks are some of the largest and fastest growing online services today. Facebook, for example, has been ranked as the second most visited site on the Internet, and has b...
Danesh Irani, Marco Balduzzi, Davide Balzarotti, E...
This study suggests reasons for the absence of a growing proportion of the population, the so-called baby boomers, from the otherwise highly popular social networking sites. We ex...
A social network is defined as a social structure of individuals, who are related (directly or indirectly to each other) based on a common relation of interest, e.g. friendship, t...
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual soc...
Ben Kirman, Shaun Lawson, Conor Linehan, Francesco...