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KDD
2009
ACM
153views Data Mining» more  KDD 2009»
16 years 6 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
IJCAI
2001
15 years 7 months ago
Keyword Spices: A New Method for Building Domain-Specific Web Search Engines
This paper presents a new method for building domain-specific web search engines. Previous methods eliminate irrelevant documents from the pages accessed using heuristics based on...
Satoshi Oyama, Takashi Kokubo, Toru Ishida, Teruhi...
SIGIR
2009
ACM
16 years 23 days ago
Smoothing clickthrough data for web search ranking
Incorporating features extracted from clickthrough data (called clickthrough features) has been demonstrated to significantly improve the performance of ranking models for Web sea...
Jianfeng Gao, Wei Yuan, Xiao Li, Kefeng Deng, Jian...
DSMML
2004
Springer
15 years 11 months ago
Redundant Bit Vectors for Quickly Searching High-Dimensional Regions
Applications such as audio fingerprinting require search in high dimensions: find an item in a database that is similar to a query. An important property of this search task is t...
Jonathan Goldstein, John C. Platt, Christopher J. ...
ECML
1997
Springer
15 years 10 months ago
Parallel and Distributed Search for Structure in Multivariate Time Series
Abstract. E cient data mining algorithms are crucial fore ective knowledge discovery. We present the Multi-Stream Dependency Detection (msdd) data mining algorithm that performs a ...
Tim Oates, Matthew D. Schmill, Paul R. Cohen