This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
This paper presents a new method for building domain-specific web search engines. Previous methods eliminate irrelevant documents from the pages accessed using heuristics based on...
Incorporating features extracted from clickthrough data (called clickthrough features) has been demonstrated to significantly improve the performance of ranking models for Web sea...
Applications such as audio fingerprinting require search in high dimensions: find an item in a database that is similar to a query. An important property of this search task is t...
Jonathan Goldstein, John C. Platt, Christopher J. ...
Abstract. E cient data mining algorithms are crucial fore ective knowledge discovery. We present the Multi-Stream Dependency Detection (msdd) data mining algorithm that performs a ...