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WWW
2009
ACM
14 years 9 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2007
ACM
14 years 9 months ago
Connecting the "bottom of the pyramid": an exploratory case study of india's rural communication environment
This paper is based on our exploratory study of a South Indian village in Chamrajanagar district of Karnataka. The study was to understand the rural communication environment and ...
Sarita Seshagiri, Sagar Aman, Dhaval Joshi
KDD
2009
ACM
262views Data Mining» more  KDD 2009»
14 years 9 months ago
Sentiment analysis of blogs by combining lexical knowledge with text classification
The explosion of user-generated content on the Web has led to new opportunities and significant challenges for companies, that are increasingly concerned about monitoring the disc...
Prem Melville, Wojciech Gryc, Richard D. Lawrence
ICSE
2005
IEEE-ACM
14 years 9 months ago
Deciding what to design: closing a gap in software engineering education
Software has jumped "out of the box" ? it controls critical systems, pervades business and commerce, and infuses entertainment, communication, and other everyday activiti...
Mary Shaw, James D. Herbsleb, Ipek Ozkaya
ICSE
2007
IEEE-ACM
14 years 9 months ago
A Robust Semantic Overlay Network for Microgrid Control Applications
Abstract. Control systems for electrical microgrids rely ever more on heterogeneous off-the-shelf technology for hardware, software and networking among the intelligent electronic ...
Geert Deconinck, Koen Vanthournout, Hakem Beitolla...