Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Online social sharing sites are becoming very popular nowadays among Web users, who use these sites to share their favourite items and to discover interesting and useful items fro...
In online learning, communities can help to enhance learning. However, because of the dynamic nature of communities, attaining and sustaining these communities can be difficult. On...
Sibren Fetter, Adriana J. Berlanga, Peter B. Sloep
Churn has been identified as an important issue in a wide range of industries. In social networks, churn represents a significant risk for the health and functioning of communities...
This brief research commentary on Westland's (2010) article in this issue of Electronic Commerce Research and Applications is intended to add two cautionary notes. He attempts...