140 search results - page 9 / 28 » On the submodularity of influence in social networks |
CSE
2009
IEEE
14 years 2 months ago
2009
IEEE
Word-of-mouth communication has been shown to play a key role in a variety of environments such as viral marketing and virus spreading. A family of algorithms, generally known as ...
WWW
2005
ACM
14 years 8 months ago
2005
ACM
In the paper, we present an approach to mining a directed social network from a message board on the Internet where vertices denote individuals and directed links denote the flow ...
HICSS
2009
IEEE
14 years 2 months ago
2009
IEEE
In recent years, Social Networking Sites (SNSs) have increasingly gained popularity. With the existence of hundreds of such sites, it is not uncommon to have users switching betwe...
NIPS
2004
13 years 9 months ago
2004
We examine the marriage of recent probabilistic generative models for social networks with classical frameworks from mathematical economics. We are particularly interested in how ...
WSDM
2012
ACM
12 years 3 months ago
2012
ACM
One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...