176 search results - page 31 / 36 » Online Advertising |
WWW
2003
ACM
14 years 7 months ago
2003
ACM
An important objective of the Semantic Web is to make Electronic Commerce interactions more flexible and automated. To achieve this, standardization of ontologies, message content...
CHI
2003
ACM
14 years 7 months ago
2003
ACM
Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to produc...
SIGIR
2009
ACM
14 years 1 months ago
2009
ACM
A growing trend in commercial search engines is the display of specialized content such as news, products, etc. interleaved with web search results. Ideally, this content should b...
SIGDOC
2000
ACM
13 years 11 months ago
2000
ACM
: Standard formats, familiar word choices, consistency, organization, simple graphic formats, technology, mechanics, and the global nature of the user and the media are major consi...
CCS
2008
ACM
13 years 9 months ago
2008
ACM
The "conversion rate" of spam -- the probability that an unsolicited e-mail will ultimately elicit a "sale" -- underlies the entire spam value proposition. How...