176 search results - page 4 / 36 » Online Advertising |
MKTSCI
2011
12 years 10 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
WWW
2008
ACM
14 years 7 months ago
2008
ACM
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
WWW
2008
ACM
14 years 7 months ago
2008
ACM
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
FC
2009
Springer
14 years 1 months ago
2009
Springer
Online advertisers face substantial difficulty in selecting and supervising small advertising partners: Fraud can be well-hidden, and limited reputation systems reduce accountabili...
IMC
2010
ACM
13 years 5 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...