176 search results - page 5 / 36 » Online Advertising |
KDD
2009
ACM
14 years 1 months ago
2009
ACM
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimization problems related to bo...
CCR
2010
13 years 7 months ago
2010
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
CIKM
2010
Springer
13 years 5 months ago
2010
Springer
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
FC
2010
Springer
13 years 7 months ago
2010
Springer
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods vio...
KDD
2009
ACM
14 years 7 months ago
2009
ACM
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...