176 search results - page 6 / 36 » Online Advertising |
ICMCS
2008
IEEE
14 years 1 months ago
2008
IEEE
Information overload has become an important problem in the internet, and that all kinds of existing ads flood into people’s eyes causes scarcity of user’s attention. To provi...
WWW
2011
ACM
13 years 2 months ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
WSDM
2010
ACM
14 years 4 months ago
2010
ACM
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
WWW
2009
ACM
14 years 1 months ago
2009
ACM
This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains i...
ICDM
2010
IEEE
13 years 5 months ago
2010
IEEE
In this paper we propose a new class of attacks that exploit advertising systems offering microtargeting capabilities in order to breach user privacy. We study the advertising syst...