176 search results - page 7 / 36 » Online Advertising |
ORL
2010
13 years 1 months ago
2010
Recently, there has been a surge of interest in algorithms that allocate advertisement space in an online revenue-competitive manner. Most such algorithms, however, assume a pay-a...
WWW
2007
ACM
14 years 7 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
PERVASIVE
2009
Springer
13 years 11 months ago
2009
Springer
Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicle...
WECWIS
2008
IEEE
14 years 1 months ago
2008
IEEE
We consider the problem of managing advertisements (or ads for short) for ad-hoc online videos, such as those generated by end users. We propose a novel ad selection approach base...
AAAI
2008
13 years 9 months ago
2008
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...