Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
We introduce a novel infrastructure supporting automatic updates for dynamic content browsing on resource constrained mobile devices. Currently, the client is forced to continuous...
Trust plays important roles in diverse decentralized environments, including our society at large. Computational trust models help to, for instance, guide users’ judgements in o...
Xin Liu, Anwitaman Datta, Krzysztof Rzadca, Ee-Pen...
This paper introduces a self-configuring architecture for scaling the database tier of dynamic content web servers. We use a unified approach to load and fault management based ...
Gokul Soundararajan, Kaloian Manassiev, Jin Chen, ...