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WWW
2009
ACM
14 years 8 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2008
ACM
14 years 8 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
MOBISYS
2006
ACM
14 years 7 months ago
Efficient and transparent dynamic content updates for mobile clients
We introduce a novel infrastructure supporting automatic updates for dynamic content browsing on resource constrained mobile devices. Currently, the client is forced to continuous...
Trevor Armstrong, Olivier Trescases, Cristiana Amz...
CIKM
2009
Springer
14 years 2 months ago
StereoTrust: a group based personalized trust model
Trust plays important roles in diverse decentralized environments, including our society at large. Computational trust models help to, for instance, guide users’ judgements in o...
Xin Liu, Anwitaman Datta, Krzysztof Rzadca, Ee-Pen...
ICAC
2005
IEEE
14 years 1 months ago
Feedback-based Scheduling for Back-end Databases in Shared Dynamic Content Server Clusters
This paper introduces a self-configuring architecture for scaling the database tier of dynamic content web servers. We use a unified approach to load and fault management based ...
Gokul Soundararajan, Kaloian Manassiev, Jin Chen, ...