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CORR
2010
Springer
151views Education» more  CORR 2010»
13 years 4 months ago
Selective Call Out and Real Time Bidding
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
Tanmoy Chakraborty, Eyal Even-Dar, Sudipto Guha, Y...
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
14 years 4 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
CIKM
2008
Springer
13 years 9 months ago
SHOPSMART: product recommendations through technical specifications and user reviews
This paper describes a new method for providing recommendations tailored to a user's preferences using text mining techniques and online technical specifications of products....
Alexander Yates, James Joseph, Ana-Maria Popescu, ...
JAIR
2008
173views more  JAIR 2008»
13 years 7 months ago
Creating Relational Data from Unstructured and Ungrammatical Data Sources
In order for agents to act on behalf of users, they will have to retrieve and integrate vast amounts of textual data on the World Wide Web. However, much of the useful data on the...
Matthew Michelson, Craig A. Knoblock
SIGECOM
2009
ACM
108views ECommerce» more  SIGECOM 2009»
14 years 2 months ago
Selling ad campaigns: online algorithms with cancellations
We study online pricing problems in markets with cancellations, i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives re...
Moshe Babaioff, Jason D. Hartline, Robert D. Klein...