Prior research on online behaviour continuance modeled satisfaction and perceived usefulness as the only determinants of continued adoption, overlooking the important role of habi...
Mobile payment services have, thus far, failed to entice consumers. An apparent conclusion is that these services have failed to meet consumers’ payment needs. Deeper understand...
Abstract. The World Wide Web has provided users with the opportunity to access from any computer the largest set of information ever existing. Researchers have analyzed how such us...
This paper presents research on the application of the means-end chain (MEC) framework for investigating customers cognitive structure regarding community applications. It is argu...
E-commerce has brought both opportunities and challenges to Internet marketers. One challenge facing the marketers is to "convert" Internet users who are reluctant to bu...