Privacy is a huge problem for users of social networking sites. While sites like Facebook allow individual users to personalize fine-grained privacy settings, this has proven quit...
Lujun Fang, Heedo Kim, Kristen LeFevre, Aaron Tami
In this paper, we outline a privacy-preserving matching protocol for OSN (online social network) users to find their potential friends. With the proposed protocol, a logged-in use...
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
—This paper reports preliminary results of an ongoing ethnographic study of people’s attitudes towards and adoption of Google Latitude, a location-tracking technology for mobil...
A proactive handling of faults requires that the risk of upcoming failures is continuously assessed. One of the promising approaches is online failure prediction, which means that...