117 search results - page 10 / 24 » Online learning from click data for sponsored search |
KDD
2009
ACM
14 years 8 months ago
2009
ACM
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
KDD
2004
ACM
14 years 8 months ago
2004
ACM
Extracting sentiments from unstructured text has emerged as an important problem in many disciplines. An accurate method would enable us, for example, to mine online opinions from ...
KDD
2007
ACM
14 years 8 months ago
2007
ACM
We address the task of learning rankings of documents from search engine logs of user behavior. Previous work on this problem has relied on passively collected clickthrough data. ...
JCDL
2006
ACM
14 years 1 months ago
2006
ACM
Citation matching, or the automatic grouping of bibliographic references that refer to the same document, is a data management problem faced by automatic digital libraries for sci...
SIGKDD
2000
13 years 7 months ago
2000
With over 800 million pages covering most areas of human endeavor, the World-wide Web is a fertile ground for data mining research to make a di erence to the e ectiveness of infor...