117 search results - page 6 / 24 » Online learning from click data for sponsored search |
ICDE
2009
IEEE
14 years 9 months ago
2009
IEEE
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Capturing the context of a user's query from the previous queries and clicks in the same session may help understand the user's information need. A context-aware approac...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
A bipartite query-URL graph, where an edge indicates that a document was clicked for a query, is a useful construct for finding groups of related queries and URLs. Here we use thi...