117 search results - page 9 / 24 » Online learning from click data for sponsored search |
WWW
2009
ACM
14 years 8 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
CIKM
2009
Springer
14 years 2 months ago
2009
Springer
Despite the widespread use of BM25, there have been few studies examining its effectiveness on a document description over single and multiple field combinations. We determine t...
CORR
2006
Springer
13 years 7 months ago
2006
Springer
Clickthrough data is a particularly inexpensive and plentiful resource to obtain implicit relevance feedback for improving and personalizing search engines. However, it is well kn...
KDD
2002
ACM
14 years 8 months ago
2002
ACM
This paper presents an approach to automatically optimizing the retrieval quality of search engines using clickthrough data. Intuitively, a good information retrieval system shoul...
KDD
2012
ACM
11 years 10 months ago
2012
ACM
In order to minimize redundancy and optimize coverage of multiple user interests, search engines and recommender systems aim to diversify their set of results. To date, these dive...