Until recently, electronic markets were dominated by the combination of static offer schemes and fixed pricing. Static offer schemes such as online catalogues apparently bear the ...
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk...
Genetic Programming uses trees to represent chromosomes. The user defines the representation space by defining the set of functions and terminals to label the nodes in the trees. ...
Many virtual communities involve ongoing discussions, with large numbers of users and established, if implicit rules for participation. As new users enter communities like this, b...
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...