Internet presents a new business environment with great potential for marketers. Virtual retailing / e-shops, in particular, own the unique property of combining advertising practi...
Katherine C. Pramataris, Dimitris A. Papakiriakopo...
The advent of the Web has brought an unprecedented amount of information together with a large, diverse set of users. Online users are performing a wider variety of tasks than eve...
This study investigates how consumers evaluate a product when they read conflicting online consumer reviews of evaluations from previous consumers. If consumers are rational, as i...
Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. Although shopping agents provide convenience for consume...