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KDD
2009
ACM
174views Data Mining» more  KDD 2009»
14 years 8 months ago
Audience selection for on-line brand advertising: privacy-friendly social network targeting
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...
CSE
2009
IEEE
14 years 8 days ago
The Circles of Latitude: Adoption and Usage of Location Tracking in Online Social Networking
—This paper reports preliminary results of an ongoing ethnographic study of people’s attitudes towards and adoption of Google Latitude, a location-tracking technology for mobil...
Xinru Page, Alfred Kobsa
ICONFERENCE
2012
12 years 3 months ago
Online social networks in a post-Soviet state: how Hungarians protect and share on Facebook
As Facebook has become global, users from different cultural and socio-political contexts have joined the site. We present a case study investigating how both current and historic...
Blase Ur, Yang Wang
CONEXT
2009
ACM
13 years 8 months ago
StarClique: guaranteeing user privacy in social networks against intersection attacks
Building on the popularity of online social networks (OSNs) such as Facebook, social content-sharing applications allow users to form communities around shared interests. Millions...
Krishna P. N. Puttaswamy, Alessandra Sala, Ben Y. ...
SIGECOM
2011
ACM
311views ECommerce» more  SIGECOM 2011»
12 years 10 months ago
The role of social networks in online shopping: information passing, price of trust, and consumer choice
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Stephen Guo, Mengqiu Wang, Jure Leskovec